Who are we?

We are a team of award winning outdoor industry veterans that have decades of experience building and scaling brands in the space.

We create customers through authentic community connections.

We build brands through inspiring creative work.

We amplify the voices that matter in the outdoor industry.

We’re a small agency with BIG friends

Our Services

  • We don’t and never will do ‘influencer marketing’.

    We will align your brand with household industry names, generating not just reach, but most importantly, credibility and authenticity.

    We have a huge network of thought leaders in the outdoor space and we will build a pro team that’s there to educate, inspire and offer third-party validation to your consumers.

    We will leverage personal relationships to expedite the creation of a trusted team of pros that not only perform better but we’ll also often close deals below the standard industry rates.

  • Having a constant supply of content should be the least of your worries. We will curate a team of trusted content creators that initially work on a product trade basis to build up an asset library of authentic, high quality content, creating an aesthetic that represents the quality of the product.

    We strategically choose creators based on pursuit and location to ensure varied and seasonally appropriate content.

    This approach is not only cheaper, but also offers more asset variety than standard one-off photoshoots.

  • We aren’t like a regular PR agency, we don’t just mass email a spreadsheet, but instead leverage personal relationships to build long term PR allies for your brand.

    While seeding product for reviews is a standard, our specialty is organizing memorable experiential events for members of the press. Forging friendships while showing off your product.

    We find that sharing the field, a story or simply sitting around a campfire will build the lasting relationships needed for continued earned media and real friends within the industry.

  • A rising tide lifts all boats.

    Partnerships are key to our approach to building community. Whether it’s joining forces to combine on a photoshoot, collaborating on a cross-branded product, or leveraging each other’s audiences, we’ll connect the dots and form the strategic partnerships that help take your brand to the next level.

  • Each year we generate over 1,000,000 new email leads for our clients by collaborating with adjacent brands on lead generation campaigns. Not only are these new leads more targeted as they come from other like-minded brands, but they are also highly segmented, allowing you to fine tune your email marketing strategies, increase open rates and conversions.

  • Many companies start by making a product. Unfortunately it’s just as much the product as the brand that ultimately drives sales.

    Outside of building community, we also offer a full suite of creative services. We can also be your creative director, production house, copywriter and content manager.

    We can start fresh or amplify your existing brand by offering services such as:dfesacxz

    • Creating a logo, font and colors

    • Brand guidelines/look and feel

    • Copy guidelines and tone of voice

    • Photo/video guidelines

    or maybe you’ve got that stuff sorted and simply need us to be your production house. We’ll use our Emmy nominated production team to create photos and videos that ooze quality and authenticity.

FAQ

  • Our community marketing services start at $5k/month on a one year retainer. Much of what we do takes time and most of the verticals we work within are seasonal, so a year is a good timeline to develop and execute a comprehensive community marketing strategy.

    Our full creative suite is also offered at the same rate of $5k/month, however we do also offer one-off photo and/or video productions at any time.

  • Getting started is simple. Reach out through our contact form and schedule a call.

    We’ll talk about your brand’s goals, define a scope of work and use our expansive network to help you achieve those goals and beyond.

  • We are different to most other agencies. We only take work in the same spaces where we spend our free time.

    We know the outdoor industry inside out and hunting, fishing, off-road and action sports are our specialty, our passion.

    We align your brand with every thought leader, every location, every possible brand partner, and most importantly every opportunity.

    Everything we do is authentic, because we live for this.

  • Once we’re contracted, we will set up a weekly call to align on goals, build a strategy and make a plan to execute.

    We will set up Google documents for you to track our progress and share the results with your team.

    You don’t just get one call a week though, you can also reach us anytime to bounce ideas off of us, we’re always here to help!

  • Collaborative, honest, and decisive. We're here to offer our expertise, bring ideas to the table, build out a strategy, guide the process and keep things aligned via our expert knowledge in the outdoor industry.

    We don’t cut corners and we don’t sugar coat things. We will always shoot straight and be completely transparent in everything we do.

  • Yes, although we specialize in community marketing we can offer a full spectrum of marketing services, working as your complete marketing team if needed.

    We can build websites, run Meta ads, optimize SEO, streamline email marketing, manage other external agencies, manage media buys and more!

Let’s work together!